THE PROBLEM
A specialty oncology medication marketing team needed deeper understanding of provider conversations
Our client, a leading pharmaceutical company with a specialty oncology treatment, wanted to understand how healthcare providers were discussing their medication and the broader treatment landscape. The client needed insights into what clinical topics were driving provider conversations and how their medication was positioned within the broader treatment dialogue. The client needed a deeper understanding of provider conversation patterns, clinical priorities, and engagement behaviors to optimize their sales strategy and identify potential gaps in their market positioning.
THE METHODOLOGY
Leveraging best-in-class research tools and analytics to capture provider voices online
Salura’s Insights Engine analyzed how providers discussed treatment options, shared clinical insights, and engaged with peers in their own professional environments. The analysis produced a comprehensive insights report featuring conversation volume metrics, key clinical themes, provider engagement patterns, and authentic provider language to inform strategic decisions.
THE SOLUTION
Strategic positioning informed by real provider conversation patterns
The analysis revealed important patterns about how providers engage with clinical information and treatment discussions in digital spaces. The insights uncovered specific clinical topics that drive the most provider engagement, identified key conversation themes around treatment selection and disease management, and revealed opportunities where the client’s medication could be better positioned within existing clinical discussions. The client can now build an enhanced sales and provider education strategy incorporating insights from authentic provider conversations.
Based on these insights, the client can now develop more tailored educational content that aligns with provider priorities, identify potential gaps in current market positioning, and create engagement strategies that better reflect how providers discuss treatment options within their professional networks.