What is Patient-Centric Intelligence™?
Real-world insights from all stakeholders who influence patient outcomes—from the patients themselves to the providers, payers, policy makers, and opinion leaders who shape their healthcare journey.
Patient-Centric = All Stakeholder Intelligence
When we say “patient-centric,” we’re not just talking about patients in isolation. We’re focused on patient outcomes—and those outcomes are shaped by an entire ecosystem of stakeholders who influence, enable, or sometimes block the care patients receive.
Think about it: A patient’s treatment success depends on their doctor’s prescribing decisions, their insurance company’s coverage policies, the pharmacist’s counseling, the caregiver’s support, and even policy makers’ regulatory choices. To truly understand patient outcomes, we need intelligence from all these voices.
Our technology delivers rapid, demographically and geographically diverse insights that complement conventional research methods, allowing pharmaceutical companies, healthcare providers, and payers to understand patient experiences at scale.
With PCINT, you can accelerate market research timelines, identify regional variations in care experiences, and develop more patient-centered strategies based—all while maintaining the highest standards of privacy and compliance.
How does PCINT Work?
① Define Your Challenge
We work with you to identify where patient-centric insights will impact your strategy throughout the marketing lifecycle.
② Deploy PCINT™
Our Pharma-Ready AI Intelligence is scientifically-backed AI with human oversight. The insights engine analyzes real stakeholder conversations using validated research frameworks–leveraging proprietary classification methods developed by healthcare experts.
③ Deliver Insights
Structured, actionable intelligence delivered in formats that drive immediate decisions; it connects decision points, treatment pathways, barriers to care, and outcomes.
Why does PCINT matter?
Patient-Centric Intelligence™ matters because it fills a critical gap in healthcare decision-making by elevating authentic patient-centric voices that have traditionally been overlooked or underutilized. While clinical and administrative data provide valuable insights into health outcomes, they fail to capture the lived experiences, motivations, and barriers that significantly impact patient decisions and treatment adherence. PCINT bridges this divide by transforming scattered information into structured, actionable intelligence that helps healthcare organizations develop more effective strategies.
For example, this deeper understanding enables pharmaceutical companies to address real patient needs in product development, helps providers improve care delivery models, and allows payers to design better support programs. By democratizing access to patient-centric experience data at scale, PCINT ultimately drives more patient-centered healthcare decisions, leading to better health outcomes, improved patient satisfaction, and more efficient resource allocation across the healthcare ecosystem.
get in touch
Ready to Transform Your Marketing Strategy?
Join innovative pharmaceutical marketers who are already using patient intelligence to drive better results.
