PCINT Case Studies

RESEARCH FOCUS What are providers and payors missing about breast cancer patients’ greatest concerns? That’s the question our client Cerula Care asked us as they strive to offer the best care for their patients. More than 316,000 Americans are diagnosed with breast cancer each year, yet standard clinical assessments miss the practical realities that determine whether […]

THE QUESTION What do patient conversations reveal about clinical trial decision-making in breast cancer?The Salura Health research team sought to understand how breast cancer patients make decisions about participating in clinical trials through social media posts, forum conversations, and blog posts. Traditional research in this area is vast and has informed effective strategies to increase

THE PROBLEM A specialty oncology medication marketing team needed deeper understanding of provider conversationsOur client, a leading pharmaceutical company with a specialty oncology treatment, wanted to understand how healthcare providers were discussing their medication and the broader treatment landscape. The client needed insights into what clinical topics were driving provider conversations and how their medication

THE PROBLEM A new medication that improved patient quality-of-life missed market projections The executive team was concerned that a recently-released medication was underperforming. Our client, the marketing team, needed fast insights into patient behavior to update the marketing strategy. Our client had used traditional market research such as conducting focus groups with patients and providers.